Distributors 101: Learning How to Make Connections with Candy & Snack Distributors

Distributors are a key part of the confectionery and snack industry and an essential component of growth for many players in these industries. But how do you connect with distributors to grow your business and boost your sales?

This moderated panel discussion delves into how to find and work effectively with distributors, offering tips for both beginners and those looking to maximize the impact of these critical relationships.


May 25 2022


10:30 am - 11:20 am


Insights Stage


  • Jason Ricard
    Jason Ricard
    Vice President of Sales, Convenience/Vending, Mondelēz International

    Jason Ricard is the vice president of sales for convenience distributors and regional retailers as well as the vending and theatre channels for Mondelēz International, which includes brands like OREO, Chips Ahoy, Ritz, Sour Patch Kids, Trident Gum and Toblerone. Jason has over 25 years of experience in CPG across roles with Nabisco, Kraft Foods and Mondelēz International. He has led several sales teams in multiple channels including grocery, convenience, vending and specialty and worked in various roles in sales, logistics and HQ sales planning.

  • Jay DeSantis
    Jay DeSantis
    Director of Sales, Team Sledd

    Jay DeSantis is the director of sales for Team Sledd, which is based in Wheeling, West Virginia. He has been with the company for 37 years and is responsible for the sales and personnel covering the Mid-Atlantic states. Team Sledd is a convenience store distribution company that focuses on building customer success and providing retail-driven solutions to address the present and future challenges of operating a convenience store.

  • Kellie Janssen
    Kellie Janssen
    President, Henry's Foods, and Chair, Convenience Distribution Association

    Kellie Janssen joined the Henry’s Foods team in 2012 as director of business development and quickly thereafter assumed the title of president. Kellie has a passion for people and customer development and thrives on driving new opportunities to support the company’s strong strategic growth plan. Kellie is the 2022 Convenience Distribution Association Chair, and she also serves on the International Foodservice Distributors Association (IFDA) Board of Directors.