Evolving Shopper Trends for Front-End

As many consumers reduce their trips and minimize their time spent in-store, the front-end shopping experience has experienced massive shifts as retailers attempt to continue to grab unplanned purchases. This session will provide insight into shopper awareness and preferences at the point of transaction and combine IRI survey results and Impulse Marketing’s insights to give attendees an up-to-date look at the checkout shopper.


May 24 2022


9:30 am - 10:20 am


Destination Front-End


  • Mindy Asper Weith
    Mindy Asper Weith
    Partner, Impulse Marketing

    Mindy Asper Weith is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion. An entrepreneur at heart, Mindy has a passion for finding new, innovative solutions for retail challenges as proven by her many roles at early-stage companies as an executive, advisor and founder.

  • Tom McGinley
    Tom McGinley
    Consultant, Client Insights, In-Store Solutions Group, IRI

    Tom McGinley is an in-store solutions group (ISG) consultant at IRI. Tom provides insights and support to help clients understand the merchandising conditions that drive consumer demand and brand performance. ISG focuses on merchandising to uncover opportunities to grow share of space through POS integration and analysis. He brings over 20 years of leadership experience working across multiple CPG industries as a retail buyer, category manager and national account insights manager to drive impactful results at every organization he has been involved in.