Generational Trends and the 10th Shopping Mission
The pandemic has changed shopper behavior, leaving a lasting impact on shopper missions and forcing a reinvention of the shopping process. Using insights from Nielsen, this session provides a closer look at the need to evolve the assumptions about generational shoppers and how they shop for confectionery and snack products.
Erin Feeney-McKinneyVice President of Global Product Development, NielsenIQ
Erin Feeney-McKinney is a consumer-centric product leadership executive with 15+ years of experience leading consumer research and insights programs for Fortune 500 clients. She is known as an expert in leading-edge research methodologies and technologies with a history of producing cutting-edge shopper and consumer research products.
Lakshmi Madabhushi, Ph.DGlobal Commercial Leader, NielsenIQ
Lakshmi Madabhushi is the global commercial leader for NielsenIQ within Consumer Insights. During her two-decades-long corporate career, she held several leadership roles. Most recently, Lakshmi led the Nielsen Neuroscience business, and prior to that, she spent three years as the head of marketing sciences for Kantar in Asia.