Generational Trends and the 10th Shopping Mission

The pandemic has changed shopper behavior, leaving a lasting impact on shopper missions and forcing a reinvention of the shopping process. Using insights from Nielsen, this session provides a closer look at the need to evolve the assumptions about generational shoppers and how they shop for confectionery and snack products.


May 24 2022


9:30 am - 10:20 am


Insights Stage


  • Erin Feeney-McKinney
    Erin Feeney-McKinney
    Vice President of Global Product Development, NielsenIQ

    Erin Feeney-McKinney is a consumer-centric product leadership executive with 15+ years of experience leading consumer research and insights programs for Fortune 500 clients. She is known as an expert in leading-edge research methodologies and technologies with a history of producing cutting-edge shopper and consumer research products.

  • Lakshmi Madabhushi, Ph.D
    Lakshmi Madabhushi, Ph.D
    Global Commercial Leader, NielsenIQ

    Lakshmi Madabhushi is the global commercial leader for NielsenIQ within Consumer Insights. During her two-decades-long corporate career, she held several leadership roles. Most recently, Lakshmi led the Nielsen Neuroscience business, and prior to that, she spent three years as the head of marketing sciences for Kantar in Asia.