How to Maximize Seasonal Sales with Big and Little Seasons
Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is critical to success. In this session, each of these vital seasons will be examined in detail along with a look at the smaller “micro-seasons.” The session will also explore the opportunities surrounding our treasured holidays.
Dan SadlerPrincipal, Circana
Dan Sadler is principal of client insights at Circana, a leading market research firm. With more than 25 years of experience, Dan works as a consultant providing insights and solutions to the CPG industry. He has been the Circana-NCA liaison for the past eight years, where he manages partnerships between Circana and many confectionery manufacturers.