How to Maximize Seasonal Sales with Big and Little Seasons   

Chocolate and candy seasonal performance during 2022 reached unprecedented levels. With 60% of confection sales occurring during the big four seasonal periods – Halloween, winter holidays, Valentine’s Day and Easter – performance and consumer engagement during these key times is critical to success. In this session, each of these vital seasons will be examined in detail along with a look at the smaller “micro-seasons.” The session will also explore the opportunities surrounding our treasured holidays. 


May 24 2023


12:00 pm


Innovation Stage


  • Dan Sadler
    Dan Sadler
    Principal – Client Insights, Circana

    Dan has spent his entire 30-year career within the CPG industry, with the last 12 years dedicated to the confections market. During that time, Dan has worked closely with NCA and manages the partnerships between Circana and many confection manufacturers. Dan is a familiar face and speaker at NCA’s State of Industry Conference, Sweets & Snacks Expo, ECRM, and other trade events.