Let’s Get Snacking: Back-to-School Trends with Amazon

The appetite for snacks and sweets increases around back-to-school season. According to a 2022 survey, 38% of back-to-school shoppers said they spent more on snacks in 2022 compared to 2021. As grocery brands prepare for 2023’s back-to-school season, Christian Hagedorn will shine a light on all things snacks and sweet treats in this session. Attendees will go home with actionable takeaways, from exclusive back-to-school shopping insights to marketing tips on driving brand growth in the current economic environment, and enable them to engage audiences throughout their shopping journey – from discovery to purchase.  


May 24 2023


10:00 am


Retail & Shopper Trends Stage


  • Christian Hagedorn
    Christian Hagedorn
    Head of Snacks and Confectionery, US Grocery, Amazon Ads

    Christian Hagedorn is the head of U.S. Snacks and Confectionery at Amazon Ads. In his 7 years at Amazon, Christian has led and overseen advertiser strategy to support planning, activation and measurement of full-funnel marketing investment across Amazon Ads. He is passionate about helping brands fuel omnichannel sales growth and connect with relevant audiences across multiple touchpoints. Prior to joining Amazon Ads, Christian held multiple positions at Google and YouTube.