Leveraging Occasions to Turn Trends into Snacking Wins

With the snacking category booming, it is more important now than ever for the industry to understand snacking behaviors and take action to enable future growth. Kellogg’s will share insights and consumer motivators based on a three-year ongoing proprietary study, which provides a well-rounded view of snacking occasions for today’s consumer. Building upon these insights, Kellogg’s will provide suggestions for attendees to optimize merchandising, align space to sales, improve assortment, drive trial and create points of interruption throughout the store to ensure they are winning snacking occasions. 

Date

May 24 2022
Expired!

Time

2:00 pm - 2:50 pm

Location

Insights Stage

Speaker

  • Stephanie Marx
    Stephanie Marx
    Senior Director of Cross Category Strategy, Kellogg’s Company

    Stephanie Marx has built a successful 25-year career at Kellogg, serving in various roles, including Walmart account key sales roles, commercial strategy for the Kellogg Ready-to-Eat Cereal business and category strategy on the Kellogg Portal Wholesome Snacks and Salty Snacks portfolios. In her current role, Stephanie works across Kellogg category teams to develop and deliver comprehensive shopper and customer insights that drive profitable omnichannel growth.