Making Online Purchases Sweeter: How Data Can Drive E-Commerce
NielsenIQ’s Matthew Cottle will unveil a new study focused on how consumers are shopping for confections online and what drives shopper purchase behavior online. This brand new research was conducted exclusively for the Sweets & Snacks Expo audience and attendees will have the first look at the insights and data.
Speaker
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Matthew CottleVP – Client Services, NielsenIQMatthew is currently VP of Client Services Globally for NielsenIQ Consumer Insights Business. He loves leading advertising testing and tracking and brand equity research for several global CPG clients. Matthew is passionate about building diversity and an inclusive culture and invests his time in informal and formal mentoring, coaching and furthering leadership strengths of associates.
