Mars: Driving Cultural Relevancy in Treats & Snacking
For more than 100 years, Mars Wrigley has built an iconic portfolio of brands. From M&M’S® to STARBURSTS® and SKITTLES® to 5 Gum®, its confectionery and gum offerings have stood the test of time. In this session, Mars Wrigley’s Global President, Andrew Clarke, and North American President, Anton Vincent, will discuss how the treats and snacks company has made strategic evolutions to ensure that it remains on-trend and culturally relevant as the future of snacking unfolds.
Speakers
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Andrew ClarkePresident, Mars WrigleyAndrew Clarke is global president of Mars Wrigley and a member of the Mars Leadership Team. As global president, Andrew leads more than 34,000 associates across the globe. Prior to his current role, Andrew was the driving force behind reshaping Mars’ approach to marketing and sales as chief marketing & customer officer. Embracing digital to reach consumers in new and different ways is one of Andrew’s passions, and together with his team, he focused on transforming Mars’ capabilities to lead the way in an ever-changing, increasingly challenging consumer and retail landscape. He joined the company in 2000.
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Anton VincentPresident, Mars Wrigley North AmericaAnton Vincent is president of Mars Wrigley North America. In this role he leads the largest subsidiary of Mars, Inc. and is accountable for all aspects of the multi-billion dollar treats and snacks manufacturer, which includes chocolate, gum, mints, fruity confections, salty snacks, ice cream, licensing, all related channels, businesses and manufacturing supply for 21 affiliate countries. Prior to joining Mars, Anton spent 20 years at General Mills, working his way up to lead three different divisions as president, and was the CEO of Greencore, PLC, USA, a leading co-pack and co-man company.
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Sally Lyons WyattExecutive Vice President & Practice Leader, CircanaAs leading CPG industry thought leader, Sally Lyons Wyatt is a go-to expert and frequent keynote speaker on a multitude of food and beverage topics. She is frequently quoted about the latest trends and insights in national business media outlets, such as NBC’s The Today Show, The Wall Street Journal, CNBC and leading CPG trade media publications. In her role as EVP and Practice Leader for Circana’s Global Consumer Packaged Goods division, Sally drives integrated client initiatives and manages Circana’s center store and produce account teams. She has more than 25 years of industry expertise in partnering with Fortune 500 clients and leverages big data to optimize a wide range of strategies – from consumer and media to merchandising and supply strategies. Sally is a past “Top Women in Grocery” recipient.
