As transactions shift to self-service, Impulse Marketing Co. will share how retailers are adapting to build efficient and effective transaction experiences for their shoppers. IMC’s Graham Cloeter will share proprietary research on merchandising solutions for both confections and snacks that explore how to drive incremental conversion and a positive return on investment. Graham will provide attendees with tips on how to avoid pitfalls that frustrate shoppers and impact profitable sales during self-checkout.
Graham CloeterPartner, Impulse Marketing
Graham Cloeter is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how to best create holistic solutions that maximize both shopper experience and conversion.