Stuckey’s Case Study: The Art of the Comeback
After decades of being out of family hands, the Stuckey’s brand is making a comeback, thanks to the power of storytelling, social media and a resurgence in the popularity of nostalgic brands. Stephanie Stuckey, Stucky’s CEO and granddaughter of Stuckey’s founder, will share her personal journey and practical tips for companies, especially those on a budget, to increase customer engagement online.
Stephanie StuckeyCEO, Stuckey's
Stephanie Stuckey is CEO of Stuckey’s, the highway oasis that’s been serving pecan log rolls and kitschy souvenirs to road trippers since 1937. Founded by her grandfather, W.S. Stuckey, Sr. in Eastman, Georgia, Stuckey’s grew into over 350 stores nationwide by its peak in the 1970’s. The company was sold in 1964 and sadly declined for decades under a series of corporate owners. However, Stephanie purchased Stuckey’s in 2019 and is leading a successful brand comeback. Before purchasing Stuckey’s in November 2019, Stephanie worked as a trial lawyer, and served seven terms as a state representative in Georgia.