The Future of Indulgence
New insights about changing consumer attitudes will be revealed through The Future of Indulgence. Several changes in treating and indulgence were already taking place when COVID-19 disrupted the entire world, accelerating transformations that were already underway. In this session, Barry Callebaut will review how changing attitudes to life affect the way consumers indulge and how they will ultimately shape the future of chocolate experiences.
Laura BerganDirector of Marketing, Barry Callebaut Brand
Laura Bergan has more than 20 years of marketing experience in both the food and confectionery industries. In her current role as director of marketing for the Barry Callebaut brand, she is responsible for driving innovation and leading marketing initiatives that will provide solutions to our customers that fit consumer need states. Throughout her time at Barry Callebaut, she has led the marketing team for the industrial business unit and most recently was the director of innovation and specialties marketing for Barry Callebaut, where she built marketing initiatives around value added product solutions. Laura’s experience ranges from food retailer to consumer packaged goods brand marketing to now food ingredient marketing.