The Future of Snacks Is Happening Now
Snacking is one of the fastest evolving food and beverage categories, with consumers embracing more ways to snack than ever and innovation occurring at a remarkable rate. Powered by the data & insights capabilities of PepsiCo’s data platform pepviz, this session will discuss the need states that are driving snacking trends and provide insights into how companies can tap into the snack trends currently shaping the category.
Mike GervasioVice President of Sales Category Management, PepsiCo
Mike Gervasio is vice president, category leadership for PepsiCo, leading a team of category managers in the U.S. focused on turning shopper/category insights into action at retail. Mike has spent 23 years at PepsiCo, which includes roles on PepsiCo’s customer, commercial strategy and insights teams and co-developing PepsiCo’s Demand Accelerator Function. In 2020, Mike was named the first official chairman of the board for the Category Management Association, the leading professional organization for retail category experts.