Trends vs. Fads: What’s Here to Stay Post-Pandemic?

The COVID-19 pandemic disrupted the CPG industry, changing consumer shopping behaviors unlike anything experienced before. Many CPG categories – like confectionery – exhibited massive sales spikes while other categories suffered severe declines. Sales channels were also positively and negatively impacted. This session will explore some of the trends that occurred during the COVID-19 pandemic and provide an overview of what trends are expected to stick around and continue to influence shopper behavior.


May 25 2022


9:30 am - 10:20 am


Insights Stage


  • Dan Sadler
    Dan Sadler
    Principal of Client Insights, IRI

    Dan Sadler is a principal of client insights at IRI, a leading market research firm. Dan works as a consultant providing insights and solutions to the industry where he has spent more than 25 years within the CPG industry. Dan has been the IRI-NCA liaison for the past eight years, where he manages partnerships between IRI and many confectionery manufacturers.