What Drives Confectionery Shopping Behavior Online
NeilsenIQ will debut a new study focused on how consumers are shopping for confections and what drives purchase behavior online. This brand-new research was conducted exclusively for the Sweets & Snacks Expo audience, and attendees will have the first look at the insights and data that will be debuted during this session.
Speaker
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Matthew CottleVP – Client Services, NielsenIQMatthew Cottle is vice president of client services globally for NielsenIQ Consumer Insights Business. He leads advertising testing and tracking and brand equity research for several global CPG clients. Matthew is passionate about building diversity and an inclusive culture, and he invests his time in informal and formal mentoring, coaching and furthering leadership strengths of associates.
