What’s Next in Shopping with Voice AI?

Voice is increasingly becoming intertwined in people’s everyday lives through smart voice assistant devices, appliances, cars, mobile phones, laptops, TVs, and even applications in physical stores. A majority of U.S. households have at least one smart speaker in their home. This session explores the potential of voice AI for manufacturers, marketers and retailers and outlines critical steps they can take to set themselves up for success with voice.


May 24 2022


3:00 pm - 3:50 pm


Insights Stage


  • AiCi Li
    AiCi Li
    Director of Shopper and Retail Lab, Mars Horizon, an Innovation Unit of Mars, Inc

    AiCi Li is the director of the Shopper and Retail Lab at Mars, a group focused on innovation and invention to improve business decisions and bring simplicity & joy to the consumer at Mars. With over 16 years of experience, AiCi is devoted to putting consumers closer to decision-making, bringing seamless and technology-forward solutions to all parts of the business while looking to build community and apply levity to her team, the company and the marketing industry at large.

  • Betsy Fitzgibbons
    Betsy Fitzgibbons
    Customer & Shopper Insights Lead, D-Commerce & New Transactions, Mars Wrigley

    Betsy Fitzgibbons brings 20 years of experience in shopper insights at CPG companies in the U.S., Europe and globally to identify critical insights that lead to new opportunities and drive future-facing retail strategies. For several years, Betsy has focused on the future of retail, as well as pioneering new tools and methodologies to solve for the different needs of the shopper, manufacturer and retailer.