Winning the Digital Candy & Snack Shopper

Online sales are continuing to skyrocket and even when shopping in-store, consumers are making decisions based on digital touchpoints and triggers. This session will explore the new digital consumer journey and how it changes the way brands and retailers will need to spark unplanned purchases to hit the mark with shoppers.

Date

May 25 2022
Expired!

Time

11:30 am - 12:20 pm

Location

Insights Stage

Speaker

  • Mike Black
    Mike Black
    Chief Marketing Officer, Profitero

    Mike Black is the chief marketing officer of Profitero, a leading provider of e-commerce intelligence for the industry. Prior to joining Profitero, Mike was vice president of product marketing at Nielsen, where he was responsible for launching new analytics products for brands and retailers. He is a prolific writer and thought leader on the subject of e-commerce and digital transformation.