The natural channel is having success with all-natural snack as well as specialty snacks, but saw a decline in the more conventional type items. Conventional outlets, including full-service supermarkets, mass, club, supermarkets, drug and convenience stores, are having success with natural and specialty snacks as well. SPINS found that retailers are adding more items to broaden the assortment and identified a number of trends that showed aggressive growth last year.
- Natural channel: $8.2B
- Conventional multi-outlet: $607B
Everyone wins with natural and specialty treats and snacks!
|All natural snacks||Specialty/wellness snacks||Conventional snacks|
- Natural channel: +1067 items
- Conventional multi-outlet: +3210 items
- Bars with horsepower: high-quality proteins, savory flavors and nutrient-dense ingredients
- Extreme chocolate: premium chocolate going the extra mile to nourish and sustain
- Comfort veggies: new generation of chips featuring vegetables like beets and jicama.
- Packaging upgrade: premium packaging and ingredients
Top chocolate claims by YOY growth (Natural and MULO+C)
- Paleo positioned: +$1.4M and 122% growth
- Certified organic with 70%-94% cocoa: $+2.1M and +87% growth
- Probiotic: +$0.2M and +18% growth
- Paleo positioned: +$0.3M and 11% growth
- Certified organic with 70%-94% cocoa: $+2.6M and +308% growth
- Probiotic: +$12M and +2221% growth
Non-chocolate candy growth
- Natural channel: gummy candy: +16.8%
- Conventional multi outlet: +5.2%
Source: SPINS — the leading provider of retail consumer insights for the natural, organic and specialty products industries.