Sponsorship Program

Would you like a higher profile within the confectionery and snack industry to promote your brands?

The Sweets & Snacks Expo can help. After last year’s hiatus, thousands of verified retailer attendees are expected to attend this year’s show. Make sure your company stands out – let us help you develop a plan.

Select an opportunity, build a customized package of multiple opportunities or if you have an idea you would like to share, call Kim Nolan at (202) 534-1462 or email at kim.nolan@candyusa.com.

*Please note: 2020 committed sponsors have the first right of renewal on the same sponsorship opportunity for 2021.

Thank you to our 2021 Sponsors!

Earn Points

Priority points are used for scheduling appointments for space selection in future years. By participating in the sponsorship program, you will highlight your brands at this year’s show and increase your points for next year’s show. Approximately one point is earned for every $1,000 spent. In addition, if you purchase a sponsorship, your logo will appear in the “Thank You” Sponsor ad and signage at the Expo.

Executive Lounge

Any sponsorship of $15,000 or more will receive eight admission cards to access the executive lounge area Wednesday, June 23, through Friday, June 25. Our new executive lounge features:

  • Exclusive networking opportunities with key customers
  • An experienced, professional concierge
  • A relaxed and comfortable setting
  • Opportunities for product sampling or distribution of marketing collateral

Advertising Opportunities

“What’s Happening” Guide Inside Front Cover

Full-page four-color ad on the inside front cover of the “What’s Happening” Guide. The booklet will include a listing of exhibitors, brands, events and education, as well as all other critical show information, and will be distributed to all event attendees.

SOLD OUT: Vidal Candies USA, Inc.

“What’s Happening” Guide Inside Back Cover

Full-page four-color ad on the inside back cover of the “What’s Happening” Guide. The booklet will include a listing of exhibitors, brands, events and education, as well as all other critical show information, and will be distributed to all event attendees.

SOLD OUT: Benestar Brands

“What’s Happening” Guide Center Interior Advertisement

A full-page four-color interior ad in the “What’s Happening” Guide. The booklet will include a listing of exhibitors, brands, events and education, as well as all other critical show information, and will be distributed to all event attendees.

Space Deadline: Ad materials are due by April 1.
Sponsor responsible for: Artwork and Advertisement Deadline
Number of Sponsorships Available: 4/4
Cost: $4,500.00

“What’s Happening” Guide Back Cover

Full-page four-color ad on the outside back cover of the “What’s Happening” Guide. The booklet will include a listing of exhibitors, brands, events and education, as well as all other critical show information, and will be distributed to all event attendees.

SOLD OUT: Jelly Belly Candy Company

Sweets & Snacks Expo Daily

In 2019, attendees ranked the Sweets & Snacks Expo Daily as a top component in the success of their show experience. This is the Sweets & Snacks Expo’s ONLY daily publication, featuring news and photos direct from the show floor. A daily must-read for attendees, a new issue is distributed each morning (Wednesday through Friday) filled with details on activities for the day and photos and happenings from the previous day. Advertising options are available for single days or the duration of the show, with options to fit all budgets.

Call Teresa Tarantino at (216) 631-8200 or email ttarantino@propressinc.com for full details and custom quotes.

Space Deadline: June 1

Candy & Snack TODAY

As the official magazine of the Sweets & Snacks Expo, Candy & Snack TODAY is the only publication with exclusive access to the show’s attendees, making it the perfect media to deliver your marketing message. Candy & Snack TODAY offers a range of both print and digital opportunities that can reach attendees prior, during and after the show to maximize your show investment. With programs that work with a range of budgets, Candy & Snack TODAY advertisements are an important component of any successful Sweets & Snacks Expo.

Call Teresa Tarantino at (216) 631-8200 or email ttarantino@propressinc.com for full details and custom quotes.

March/April Pre-Show Planner: Space Deadline February 22
May/June Sweets & Snacks Expo Issue: Space Deadline May 10
July/August Post Show Wrap-Up: Space Deadline July 7

Education Session Opportunities

Discovery Theater

Located in the South Hall, Discovery Theater features 30-minute education sessions throughout the show focused on trends, category growth and business disruption. As a sponsor, your brand will be visible throughout the presentation thanks to a branded podium sign and logos on the screens. Sponsors will also receive special recognition on SweetsAndSnacks.com.

SOLD OUT: Barry Callebaut USA LLC

Eye Opener Session Series

Grab your customers’ attention as they start their day. The Eye Opener sessions collectively draw thousands of motivated attendees each morning before the show, running in two locations from 8 a.m. – 8:45 a.m. and 9 a.m. – 9:45 a.m. As a sponsor, you will greet them at the door with a branded entrance meter board and bins of product, and your brand will be visible throughout the presentation thanks to a branded podium sign and logos on the screens. Sponsors will also receive special recognition on SweetsAndSnacks.com. Sponsors will have the opportunity to send a representative to introduce and close the sessions.

Number of Sponsorships Available: 1 / 1
Cost: $15,000.00

Sponsorship & Branding Opportunities

Aisle Danglers

Add your company’s branding to the show aisle signs. These signs are more important than ever in a new venue. Include your company’s branding on these highly visible aisle danglers to remain top of mind at all times throughout the show.

Sponsor responsible for: Artwork and production.
Exclusive Sponsorship Available: 1 / 1
Exclusive Sponsorship Cost (50 total aisle signs): $20,000.00

Aisle Danglers Sponsorships by Hall Available: 3 / 3

  1. South Hall (Halls H-K – 20 aisle signs)
    Cost: $10,000.00
  2. North Hall (Halls A-E – 18 aisle signs)
    Cost: $9,000.00
  3. Halls F and G (12 aisle signs)
    Cost: $6,000.00

Banners

Your company’s logo and branding will greet every attendee who enters the show when you sponsor a banner in the Indiana Convention Center. A variety of banner opportunities are available throughout the Indiana Convention Center.

Sponsor responsible for: Production, labor, installation, and dismantling.
Number of Sponsorships Available: Multiple
Cost: Varies depending on the location of the banner

“You Are Here” Boards

Large maps will be located throughout the Indiana Convention Center to help attendees navigate the Sweets & Snacks Expo. Sponsor logos will be placed around the maps.

Sponsor responsible for: Providing company logo for the board.
Number of Sponsorships Available: Multiple
Cost: $3,000.00
SOLD: Jelly Belly Candy Company

Column Wraps

Promote your brand in these highly visible wraps located in several areas surrounding the show floor.

Sponsor responsible for: Production, labor, installation, and dismantling.
Number of Sponsorships Available: Multiple
Cost: $10,000.00 per column, bundle packages available.
SOLD:  Ferrero USA, Inc., Mars Wrigley and Perfetti Van Melle USA

Convention Center Skywalks

As a sponsor of a branded skywalk, you will make a lasting impression as your brand will be the first brand customers see in the morning and the last they see on their way out. Select one of three major skywalks connecting hotel guests directly from their hotels to the convention center as your own branded corridor.

Sponsor responsible for: Permits, production, labor, installation, and dismantling.
Number of Sponsorships Available: 2 / 4
Cost: $15,000.00 each
SOLD: Ferrara, The Hershey Company and Mars Wrigley

Expo Badges – Supplier*

*Equipment, ingredients, services, supply providers

Your four-color company logo will be featured on all exhibitor and broker badges.

Sponsor responsible for: Providing company logo for the badge.
Number of Sponsorships Available: 1 / 1
Cost: $18,000.00

Expo Badges – Candy and Snack Manufacturer

Your four-color company logo will be featured on all retailer/wholesaler badges.

Sponsor responsible for: Providing company logo for the badge.
Number of Sponsorships Available: 1 / 1
Cost: $18,000.00

Expo Official Bag

As the only bag allowed on the show floor, the official Expo bag is one of the most visible items at the show. You will have your company logo placed on the bag, guaranteeing it will be seen by thousands of attendees during the show and in the weeks to come when attendees bring this reusable tote home.

SOLD OUT: Elmer Chocolate and Mars Wrigley Confectionery US, LLC

Floor Decals

Help guide buyers to your booth with customized floor decals placed on the floor of the show’s main and interior aisles. Floor decals can be placed in the aisle of your choice. It is recommended to include your booth number.

Sponsor responsible for: Production and labor.
Number of Sponsorships Available: Main Aisles – SOLD OUT:  Curion
Number of Sponsorships Available: Multiple Interior Aisles
Cost: $3,500.00 each
SOLD:  Goetze’s Candy Co., Inc.

Glass Clings

Greet attendees as they enter the Indiana Convention Center. A variety of glass cling opportunities are available throughout the Center.

Sponsor responsible for: Production, labor, installation, and dismantling.
Number of Sponsorships Available: Multiple
Cost: Varies depending on the location of the glass cling

Hotel Room Keys

Place your logo into countless attendees’ pockets, wallets and purses when you sponsor branded key cards at the official Sweets & Snacks Expo hotels.

SOLD OUT: Ferrero

Inflatable

Making new connections usually requires more than just blowing hot air – but in this case, it might be that easy! Draw attention to your company and reel in new customers during the show with an inflatable display.

Sponsor responsible for: Shipping, handling, electrical, install and dismantle.
Number of Sponsorships Available: Multiple
Cost: $7,000.00
SOLD: Mars Wrigley

Lanyard

A Sweets & Snacks Expo essential, these lanyards are given to attendees to wear on the show floor, advertising your brand everywhere they go! The lanyard sponsor is responsible for purchasing, ordering, graphics and production of the lanyard.

SOLD OUT: Mars Wrigley Confectionery US, LLC

Naming Rights Lounge

Sponsor the location right outside the north exhibit hall where attendees will meet, relax and network. As a sponsor of the lounge, you can provide literature and or product(s) in the “Your Name Here” Lounge.

SOLD OUT: The Hershey Company

Official Snack of the Expo

Your flagship product or newest innovation could be the Official Snack of the 2021 Sweets & Snacks Expo! Starting at the 2021 Sweets & Snacks Expo, take advantage of the show’s newest, high-impact branding opportunity as the show’s official snack in your chosen snack segment. Only one company per snack segment can receive this designation. The categories include:

  1. Official Chip of the Expo
  2. Official Nut of the Expo
  3. Official Meat Snack of the Expo
  4. Official Cookie of the Expo – SOLD OUT
  5. Official Pretzel of the Expo
  6. Official Popcorn of the Expo

Number of Sponsorships Available: One per category
Cost: $35,000.00
For more information, please see SweetsAndSnacks.com/OfficialSnack.

Product Sampling

Put your product directly into show attendees’ hands without leaving your booth! Sweets & Snacks hospitality team members will distribute your candy or snack in a prominent area on the way to the show floor during one of five time slots: Wednesday morning or afternoon, Thursday morning or afternoon or Friday morning. Approximately 1,000 pieces are needed for two hours of sampling. It is highly recommended that the company provide shirts for the staff to wear when handing out the product.

Sponsor responsible for: Shipping of the product.
Number of Sponsorships Available: 3 / 5
Cost: $9,000.00
SOLD: Benestar Brands (6/24 a.m. timeslot)
Goetze’s Candy Co., Inc. (6/23 a.m. time slot)
Vidal Candies USA, Inc. (6/23 p.m. time slot)

Relax and Recharge Lounges

Keep attendees charged up and ready to go at the Relax and Recharge Lounges on the show floor! Sponsor branded recharge lounges will be located in the North Hall and the South Hall. Product sampling is available at both locations.

Number of Sponsorships Available: 1 / 2
Cost: $15,000.00 each
SOLD: Unified Purchasing Group

Vehicle

Create a buzz by displaying your branded vehicle on the show floor. Locations to be determined with NCA staff.

Deadline for commitment: April 16
Sponsor responsible for: Spotting fee and electrical (if any).
Number of Sponsorships Available: Multiple
Cost: $4,500.00

Wall Advertising

Tell your story and promote your brand on wall advertising located throughout the Indiana Convention Center. NCA will work with sponsor to select location for the branded wall.

Sponsor responsible for: Production, labor, installation, and dismantling.
Number of Sponsorships Available: Multiple
Cost: $15,000.00

Welcome Desk and Information Team

The Sweets and Snacks Welcome Desk is strategically placed in a highly visible location in the convention center and Welcome and Information team members will be around to answer questions and provide information about the show. It is highly recommended that the company provide shirts for the staff to wear when working. The Welcome and Information team will be out daily from 7:30 a.m. – 5:00 p.m. Wednesday, June 23, and Thursday, June 24, and from 7:30 a.m. – 3:00 p.m. on Friday, June 25.

SOLD OUT: Ferrara