Nine out of ten Americans will share gifts of chocolate or candy this Easter, according to data out this week from the National Confectioners Association. Nearly 2/3 of all consumers will make Easter baskets in the coming weeks.
Shoppers say that confections make holidays and celebrations like Easter more enjoyable. Special in-store displays and sections dedicated to seasonal candy make shopping more fun, according to 74 percent of consumers. Nearly three-quarters of Americans want to see new seasonal confections featured at Easter and other holidays. And, 81 percent of shoppers think that Easter candy items should feature seasonal packaging, shapes, colors or flavors.
Americans definitely like seasonal classics at Easter with more than half of all consumers saying that chocolate bunnies and eggs are their favorite Easter treats, while 17 percent prefer jelly beans and 15 percent like candy-coated eggs best.
Regardless of whether they prefer chocolate or non-chocolate, Americans overwhelmingly agree that candy is always a treat. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day. The candy makers behind some of America’s favorite Easter treats have pledged a five-year commitment with the Partnership for a Healthier America, known as the Always A Treat initiative, and will be doing their part to support consumers as they manage their sugar intake this season. Learn more at AlwaysATreat.com.