Total candy and gum advanced 1.8 percent over the past three months, boosted by solid Valentine’s Day and Easter sales, even if some of the product was sold on markdown. The 52-week look ending May 14, 2017 shows a 1.2 percent gain — a much improved picture from the past few months.
The chocolate category, that had been experiencing some struggles, grew 1.6 percent over the past 52 weeks, led by solid gains in small pack size, novelty and seasonal items. Despite the vast improvement in chocolate, non-chocolate continues to lead dollar growth with a 52-week gain of 2.3 percent. Chewy candy gained 5.1 percent and Easter non-chocolate did extremely well also. While chocolate and non-chocolate saw nice gains, gum struggled with a loss of 3.3 percent in dollar sales over the past 52 weeks.
With the importance of seasonal, grocery overtook convenience as the lead channel of growth. Dollars were up 3.4 percent over the past 12 weeks and 1.8 percent over the past year. The convenience channel shows a small decline over the past three months (-0.2 percent) and a 1.5 percent gain when looking at the 52-week view. While grocery’s performance was excellent, drug continues to struggle, declining in both dollars and units in everyday and seasonal confectionery. Chewy non-chocolate is a notable winner in the drug channel, up 3.4 percent.