According to a new poll out this week from the National Confectioners Association, 89 percent of Americans say they share chocolate or candy on Valentine’s Day in most or some years. Millennials are the most likely generation to share treats with others, and the most likely to buy a box of chocolate to enjoy on their own, as well. Here are some other sweet facts about candy and Valentine’s Day:
- Nearly half of all Americans will fill a candy bowl with Valentine treats at work or home this year.
- Less than 10 percent of Americans say they can go without chocolate at Valentine’s Day.
- Chocolate outranks cards, flowers, jewelry and homemade gifts in popularity at Valentine’s Day among all Americans, including men, women, Millennials, Generation X, Baby Boomers, and parents.
- People plan to enjoy candy this Valentine’s Day in a number of ways: 38 percent of Americans will bake with chocolate and candy; 24 percent will decorate with confections; and 11 percent will use candy in holiday crafts.
- 80 percent of Americans prefer Valentine’s Day confections to feature packaging, shapes and colors associated with the holiday.
Americans value the unique role of confections in a happy, balanced lifestyle, especially around holidays and celebrations – 93 percent of people say it’s okay to enjoy treats around special occasions like Valentine’s Day. Most people enjoy candy an average of 2 to 3 times per week and average around 40 calories per day from candy and chocolate. More than 85 percent of parents report that they will talk to their children about balance as it relates to enjoyment of food this Valentine’s Day.
2018 Seasonal Survey of 1,254 American adults, 210 Analytics, LLC