In recent years, inclusions such as fruit, nuts and a variety of spices have done well to drive innovation in the chocolate category. Peanuts and chocolate are a frequent combination in a wide variety of ways, from peanut butter to roasted peanuts with sea salt. And, it is a winning combination in terms of sales, with dollar gains of 2.4 percent versus 1.5 percent for all of chocolate during the same 52 period, according to IRI.
In the multi-outlet channel, that includes grocery, drug, convenience stores, mass and others, chocolate with some kind of peanut inclusions grew 2.4 percent, with even higher gains for units, at 4.5 percent. Volume growth is a little lower, which indicates shoppers moved to smaller pack sizes. Nuts and seeds have seen popularity amidst the nation’s increased focus on protein, particularly among Millennials.
All three performance measures for the chocolate/peanut combination outpaced the total chocolate segment, that grew 1.5 percent during the same period.
|MULO+C||Dollar growth||Unit growth||Volume growth|
|Chocolate and peanuts, including peanut butter||+2.4%||+4.5%||+1.0%|
Source: IRI, MULO+C, 52 weeks