It probably comes as no surprise that chocolate and candy are what your shoppers want most for Valentine’s Day this year. A full 94 percent of Americans want to receive chocolate or candy for Valentine’s Day – more than any other traditional gift associated with the holiday. And, when it comes to receiving those treats, more than 40 percent of people say a heart-shaped box makes the gift even sweeter. Only six percent of Americans say they can “do without” a gift of chocolate or candy at Valentine’s Day. And don’t be fooled into thinking that only women want chocolate this year – 89 percent of men say they’d also like to get the gift of chocolate.
NCA also found that an estimated 70 percent of Americans will give the gift of chocolate or candy for Valentine’s Day, sharing with between one to three loved ones. Nearly 45 percent of people say they plan to buy themselves a box of chocolate to celebrate. Women (47 percent) are more likely to treat themselves than men (42 percent), and millennials under age 30 (55 percent) will buy for themselves more than any other age group.
For more sweet information about Valentine’s Day you can share with your shoppers, visit CandyUSA.com and follow NCA on Twitter (@CandyUSA), Instagram (@CandyUSA), and Facebook (NationalConfectionersAssociation).