McCormick Place, Chicago, Illinois
Organized by the National Confectioners Association, the Sweets & Snacks Expo is the largest trade event in the Americas for snack and confectionery manufacturers, retailers, wholesalers and more.
The show draws more than 15,000 industry professionals and over 850 exhibiting companies. Stretching nearly five acres or more than 200,000 sq. ft., the show combines a world-class expo hall experience with insight sessions, networking opportunities, merchandising strategies and unparalleled access to the latest industry thought leadership and innovations.
Why Should I Exhibit at a Trade Show?
In an age of digital marketing and direct-to-consumer sales, why are trade shows still important? There’s a reason trade shows have long been an industry standard:
Effective & Efficient Sales Lead Generation:
As an exhibitor, a trade show allows you to generate many quality leads in a short period of time, maximizing your company’s chances of making the next big sale to grow your business.
Face-to-Face Relationship Building:
Building lasting relationships in the snack and confectionery industries requires a continuous dialogue between customers, manufacturers, suppliers and other industry professionals. Nothing can boost your brand visibility with retail customers like a strong pitch delivered in person.
The Latest Innovations on Display:
Showcase your newest products for retail customers looking for their stores’ next big thing or scout out the hottest new flavors, trends and product innovations from the industry. Either way, innovation is alive and well on the trade show floor.
Find Actionable Inspiration
The Sweets & Snacks Expo is designed to help the industry find actionable inspiration – key ideas to take home and use to elevate your business. You will walk away with real-world insight into the confectionery and snack industries and an understanding of how you can do business better.
of the confectionery industry’s buying power
of the snack industry’s buying power
SSE exhibitors are equally diverse, ranging from multi-billion dollar companies to speciality and premium startups and small businesses. In fact, nearly 70 percent of all manufacturers are small to mid-sized companies that invest in a booth that is 300 square feet or smaller.
Here’s What People Are Saying
Past attendees love the Sweets & Snacks Expo – and they’re not shy about sharing their excitement! Nearly 90 percent of attendees said they would recommend the show to their peers, and even more found that the networking and education sessions exceeded their expectations year after year. Take a look at what some of our 2019 attendees had to say:
We Invest in Your Success
Your success is our success. At the Sweets & Snacks Expo, we go above and beyond to make sure exhibitors have the tools to thrive at the show and in the pivotal weeks that follow.
To ensure our manufacturers’ continued success, we provide:
The Sweets & Snacks Expo Advantage
The Sweets & Snacks Expo is more than just a trade show – it is the gathering place for the confectionery and snack industries. The Sweets & Snacks Expo is where inspiration and action meet, and the show offers much more than just a traditional trade show floor.
Confectionery and Snacks in Demand
U.S. confectionery & snack sales in 2019
projected confectionery & snack sales by 2022
Around the world snack sales jump to $540 billion, according to 2019 estimates. As the industry evolves, building and maintaining a presence at the Sweets & Snacks Expo will become more important to achieving success through retail sales.
The Expo Floor
The Sweets & Snacks Expo is the largest, most comprehensive candy and snack trade event in the Americas, attracting retailers from all channels of trade. The show boasts more than 850 exhibitors spanning the confectionery and snack industries in size, revenue and years in operation. With more than 15,000 attendees, each of these exhibitors receives incredible foot traffic from industry-leading retailers, other manufacturers and suppliers looking to support their business.
More than the Floor
The Sweets & Snacks Expo offers much more than just a trade show floor. With dozens of education sessions led by thought leaders and snack and confectionery innovators, the Sweets & Snacks Expo is the industry’s go-to resource to turn data-driven insights into actionable goals and practices. Step into any Sweets & Snacks education session to hear the latest insights on industry performance, trends and consumer behaviors.
The Sweets & Snacks Expo is also where the confectionery industry gathers to network and collaborate. Get inspired by the show’s Most Innovative New Product Awards or tap into the electric energy at the show by attending the Industry Buzz Networking Reception or any of the other networking events happening at the show.
The Show Floor
The biggest draw for most attendees, the Sweets & Snacks Expo’s show floor provides a world-class experience, drawing more than 850 exhibitors and thousands of industry professionals each year.
Dozens of education sessions take place each year at the Sweets & Snacks Expo, and each session in the show’s packed schedule delivers actionable insights from confectionery and snack industry leaders.
Most Innovative New Product Awards
One of the confectionery and snack industry’s most coveted honors, the Most Innovative New Product Awards spotlight the most ground-breaking products the show has to offer and often predict some of the coming year’s hottest products.
Featured Product Showcase
The Featured Product Showcase, formerly the New Products Showcase, is attendees’ one-stop shop for the new and highlighted products on display at the show, and is a favorite stop for retailers and brokers.
Industry Buzz Networking Reception
This is where the confectionery and snack industries gather. Bringing together thousands of attendees, the Industry Buzz Networking Reception is where to go when you want to make that next game-changing connection.
NEW! Supplier Showcase
Looking for a new input or service? The Sweets & Snacks Expo’s NEW Supplier Showcase connects interested manufacturers with suppliers from the confectionery and snack industries looking to meet your needs.
Companies less than two years old are invited to exhibit at Innovation Avenue to showcase the snack and confectionery products that are on the industry’s cutting edge.
Rising in popularity year over year, the Specialty Market brings together exhibitors from premium, free-from, Fair Trade, gourmet, organic and more to display a variety of specialty options for consumers.
A successful product requires successful merchandising. See the latest in merchandising techniques and technology at the show’s illuminating Destination Retail experience.
Join Us At McCormick Place Chicago, Illinois
Extended Exhibit Hours:
Tuesday: 9 A.M. – 5 P.M.
Wednesday: 9 A.M. – 5 P.M.
Thursday: 9 A.M. – 3 P.M.
Ready to take the next step? Apply to be a part of the Sweets & Snacks Expo now!