BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20190502T181814Z DESCRIPTION:New to EXPO? Not sure where to start? Join our Community Welcom e and Q&A session and learn how to get the most of your Sweets & Snacks ex perience.\n \nPresented by: \n \nLarry Wilson\, Vice President of Industry Affairs\, National Confectioners Association\nLarry Wilson leads NCA effo rts to support customer initiatives and strengthen the confectionery indus try through information sharing\, communication of leading edge industry i nsights\, and development of key shopper\, customer and category research. He also drives customer engagement at key NCA events\, managing both impo rtant customer alliances and programming content developed for that audien ce including overseeing the Sweets & Snacks Expo and Sweets Insights\, the leading source for industry Insights for the confectionery industry.\n \n Michael Sansolo\, Author and Columnist\,\nA long-time senior vice president of the Food Marketing Institute and now a consultant \, speaker and author\, Sansolo has traveled the globe working with compan ies on adjusting to new market conditions.\nSansolo is a frequent speaker and moderator at conferences and company meetings in the United States and around the globe\, addressing crowds from 20 to 5\,000\, from college stu dents to CEOs of Fortune 100 organizations. He conducts strategic planning retreats for companies and has designed conferences for a number of trade associations.\n DTEND;TZID="Central Standard Time":20190521T100000 DTSTAMP:20190211T145011Z DTSTART;TZID="Central Standard Time":20190521T093000 LAST-MODIFIED:20190502T181814Z LOCATION:Discovery Hall Platform PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:Your Year Starts Here: Welcome to the Sweets & Snack s Community! TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000E001CDC9EEC1D401000000000000000 0100000009600AD081039FA4C9FEA7F3B6AC4ED6A X-ALT-DESC;FMTTYPE=text/html:\n\nClean\n\n\n\n\n\nfalse\nfalse\n< w:AlwaysShowPlaceholderText>false\n\nEN-US\nX-N ONE\nX-NONE\n\n\n\ n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

Customer experience is expecte d to overtake price and product as the key brand differentiator\, yet many retailers and CPG brands have yet to tap into this potential. Leverage th e customer experience ecosystem to understand how integrating the digital and human elements of the in-store experience\, and applying best-in-class strategies from other industries\, can provide a competitive advantage.


Present ed by: Sarah Tarraf\, Director of Customer Exper ience\, Gongos Inc.

Sarah Tarraf has worked in research and analyt ics for over a decade\, in both a market research and academic capacity. S ince joining Gongos in 2010\, Sarah has led the Analytics &\; Marketing Sciences group\, while acting as Statistical An alyst and Statistical Consultant to clients. She currently leads the compa ny’\;s Customer Experience practice\, devising functional strategies that link to the entire ecosystem of customer insights. Sarah is particula rly interested in leveraging methodologies and the intersection of technol ogy and analytics to harmonize the ‘\;what’\; that is happening on the ground with the ‘\;why’\; that is impacting experience.