2025 Most Innovative New Product Awards
Baked Goods
Product Submissions
| Exhibitor | Brand | Product | Innovation Statement | Price | Weight | Photo | Award |
|---|---|---|---|---|---|---|---|
| Molly Bz Cookies | Trashy Gourmet | Shortbread Cookies with Mini Strawberry Boba | Introducing our partially baked, frozen shortbread cookies with mini strawberry boba that's ready to be devoured in just minutes! The best part? You can enjoy just 1 or 2 cookies, thanks to our convenient resealable bags! Simple ingredients | $ 9.99 | 18 oz |  |  |
| Cookie Man | Cookie Man - Loaded Cookies | Pumpkin Spice with Chocolate Frosting Loaded Cookie | Get ready to fall in love - literally. Our Pumpkin Spice Loaded Cookie is the ultimate seasonal treat, combining all the warm, cozy vibes of autumn in one irresistible bite. A soft, chewy pumpkin spice cookie packed with aromatic cinnamon, nutmeg, clove is taken to the next level. | $ 3.99 | 3.5 oz |  |  |
| Legendary Foods | Legendary Foods | Caramel Sticky Bun Protein Sweet Roll | Decadence doesn't have to tax your will power! Legendary Foods NEW Caramel Sticky Bun Protein Pastry has iconic notes of caramel and pecan, while packing 20g of protein, only 6g net carbs, and 1g of sugar. Warm in the microwave, kick back, and take your flavor to the next level. | $ 3.49 | 2.3 oz |  | |
| Legendary Foods | Legendary Foods | S'Mores Protein Pastry | Take yourself back to the campfire with Legendary Foods NEW S'Mores Protein Pastry. Melted chocolate, gooey roasted marshmallow, and warm graham cracker packed with 20g of protein, only 5g net carbs, and <1g sugar. Warm in the microwave for next level flavor. No flannel required! | $ 3.49 | 2 oz |  | |
| San Diablo Artisan Churros | San Diablo Artisan Churros | Itty Bitty Churros — Spicy Inferno — Habanero Cinnamon Sugar | Introducing Spicy Inferno Itty Bitty Churros—the first-ever crunchy gourmet churro bits dusted in habanero cinnamon sugar! A fiery plot twist on the classic churro, these shelf-stable irresistible mini bites bring bold heat, nostalgic indulgence, and sweet-meets-spicy snack joy anytime, anywhere. | $ 4.99 | 2.5 oz |  | |
| Alpha Prime Supps | Prime Bites | Prime Bites Minis/Chocolate Fudge | The first-ever Protein Mini Muffins with Glazed Drizzle! Packed with 15g of protein, 5g of collagen, and low in sugar, these delicious, nutritious snacks are perfect for on-the-go. Moms love them for lunchboxes. $800k+ in sales in the first week, holding #1 in TikTok Shop’s healthy snack category! | $ 3.50 | 2.21 oz |  | |
| Alpha Prime Supps | Prime Bites | Prime Bites, PB&J Brownie | The first-ever glazed protein brownie, the viral sensation with 19g of protein, 5g of collagen, and the perfect healthier alternative to satisfy sweet tooth cravings. Breaking records on TikTok Shop and in stores, it's competing with top brands in our category! The perfect snack for EVERYONE! | $ 3.50 | 2.29 oz |  | |
| Andersen's Crazy Candy | Andersen's Crazy Candy | Carmel Macchiato Gourmet Cookie | The first of its kind. Satisfy your cravings with Crazy Cookies’ Caramel Macchiato! This Crumbl-style, 5.2 oz cookie features a sugar cookie base topped with rich caramel-coffee frosting. A premium, shelf-stable treat inspired by your favorite café classic. | $ 4.99 | 5.2 oz |  | |
| Andersen's Crazy Candy | Andersen's Crazy Candy | Frosted Pink Gourmet Sugar Cookie | The first of its kind, ultimate sweet treat! Crazy Cookies’ Pink Sugar Cookie features a buttery base and almond-flavored pink frosting. This Crumbl-style, super soft 5.2 oz cookie is made with premium ingredients—delivering gourmet, bakery-quality flavor in a shelf-stable format. | $ 4.99 | 5.2 oz |  | |
| Andersen's Crazy Candy | Andersen's Crazy Candy | Churro Gourmet Cookie | Indulge in a 5.2 oz Crumbl-style Churro Cookie—a cinnamon-sugar twist on a classic sugar cookie, topped with rich vanilla frosting. Made with premium ingredients for gourmet, bakery-quality flavor in a convenient, shelf-stable format. | $ 4.99 | 5.2 oz |  | |
| Andersen's Crazy Candy | Andersen's Crazy Candy | Chocolate Peanut Butter Gourmet Cookie | Indulge in a 5.2 oz Crumbl-style Chocolate Peanut Butter Cookie—rich chocolate cookie topped with real peanut butter frosting and crunchy, candy-coated peanut butter pieces. Made with premium ingredients for gourmet, bakery-quality flavor in a shelf-stable format. | $ 4.99 | 5.2 oz |  | |
| Andersen's Crazy Candy | Andersen's Crazy Candy | Cookies n' Cream Gourmet Cookie | Indulge in a 5.2 oz Crumbl-style Triple Chocolate Cookie—rich chocolate base with dark and white chocolate, topped with creamy frosting and cookie crumbles. Made with real chocolate chips and premium ingredients for gourmet, bakery-quality flavor in a shelf-stable format. | $ 4.99 | 5.2 oz |  | |
| Bon Appetit | Bon Appetit | Caramel Chocolatier Danish | A Gourmet Caramel Chocolate Danish made with the highest quality ingredients specifically for the convenience channel and the on-the-go customer. | $ 2.99 | 5 oz |  | |
| Bon Appetit | Bon Appetit | Strawberry Concah | Strawberry Concha made with the highest quality ingredients giving the on the go convenience store customer an authentic Concha reminding them of the ones purchased at a local bakery. | $ 2.99 | 5 oz |  | |
| CAL Marketing | Miss Cho Cho | BAUMKUCHEN | Soft, subtly sweet, and endlessly snackable, Baumkuchen is a delicately layered cake symbolizing growth and good fortune. Baked to perfection, it’s a treat you can enjoy with tea, coffee, or straight from the pack. Gift it. Snack it. Love every layer of this timeless delight. | $ 12.20 | 28.22 oz |  | |
| Cookie Man | Cookie Man - Loaded Cookies | Peanut Butter Cup Loaded Cookie | Indulge in the ultimate sweet and salty delight with our decadent Chocolate cookie with Peanut Butter Filling - a rich, fudgy chocolate cookie wrapped around a creamy, velvety peanut butter center. Each bite delivers an irresistible contrast of deep cocoa intensity and smooth, nutty sweetness. | $ 3.99 | 3.5 oz |  | |
| Dolce Amore Artisan Cookies LLC | Dolce Amore Artisan Cookies | Keto Almond Cookies | These cookies are soft, slightly chewy and rich with nutty almond flavor. Made primarily with almond flour and sweetened with erythritol and monk fruit. Perfect as a guilt-free snack or dessert that keeps carbs low and satisfaction high. Gluten and dairy free, low carbs and no sugar added. | $ 7.50 | 6.4 oz |  | |
| Ferrero North America | Kinder | Kinderini – Shortbread Cookies | Meet Kinder Kinderini: crunchy shortbread cookies with fun faces and the beloved taste of Kinder. Utilizing breakthrough technology to craft 3 layers of dough into 18 different expressions, these deliciously crunchy cookies are a one-of-a-kind addition to the Kinder family that are sure to delight! | $ 4.80 | 8.8 oz |  | |
| Ferrero North America | Famous Amos | Oatmeal Chocolate Chip Cookies | Famous Amos Oatmeal Chocolate Chip Cookies combine delicious semi-sweet and milk chocolate chips with the comforting flavor of oats to create another bite-size cookie with big taste. These little cookies deliver the same satisfying crunch that has made us Famous for over 50 years. | $ 4.80 | 9 oz |  | |
| Ferrero North America | Keebler | E.L. Fudge Choco Vanilla | Keebler E.L. Fudge Choco Vanilla is an inverted version of the classic E.L. Fudge cookie with a chocolatey cookie on the outside and vanilla creme on the inside. Choco Vanilla comes with break-through cookie scanning technology which takes consumers to elf backstories encouraging imaginative play! | $ 4.80 | 10.8 oz |  | |
| Ferrero North America | Mother’s Frosted Animal Cookies | Mighty Dynamite Dinosaurs Cookies | Mother’s fans are ROAR-ing about Dynamite Dinosaurs Cookies, our first-ever chocolatey flavor! Inspired by Jurassic World, these delicious cookies come in four exciting dino shapes covered in blue and green frosting, topped with sprinkles. Cookie lovers of all ages will chomp on these sweet treats! | $ 4.80 | 9 oz |  | |
| Legendary Foods | Legendary Foods | Cherry Crumble Protein Pastry | Enjoy a front-row seat to your inner-child with Legendary Foods NEW Cherry Crumble Protein Pastry. Think ripe cherries and vanilla cookie crumble straight from the oven. Each pastry is bursting with 20g protein, only 6g net carbs, and <1g sugar. Warm in the microwave for more fresh-baked flavor. | $ 3.49 | 2 oz |  | |
| Mondelez International, Inc | Tate’s Bake Shop | Tiny Tate’s Gluten-Free Chocolate Chip Cookies | Tiny Tate’s Gluten-Free now available! A tiny version of Tate’s gluten-free cookies, they have all the rich flavor and crispy texture Tate’s is known for. In a 5.5oz resealable bag, they are perfect for snacking! | $ 5.99 | 8 oz |  | |
| Mondelez International, Inc | Tate's Bake Shop | Tate’s Soft Baked Cookies-Chocolate Chip | Introducing Tate’s Soft-Baked Cookies: a new line of Tate’s cookies delivering an indulgent soft-baked experience, craft-baked with real, quality ingredients. Tate’s Soft-Baked cookies have a soft, chewy, yet firm texture that’s new to the Tate’s portfolio and reminiscent of freshly-baked cookies! | $ 5.99 | 8 oz |  | |
| Mondelez International, Inc | Tate’s Bake Shop | Tate’s Soft Baked Dark Chocolate Chunk Cookies | Introducing Tate’s Soft-Baked Cookies: a new line of Tate’s cookies delivering an indulgent soft-baked experience, craft-baked with real, quality ingredients. Tate’s Soft-Baked cookies have a soft, chewy, yet firm texture that’s new to the Tate’s portfolio and reminiscent of freshly-baked cookies! | $ 5.99 | 8 oz |  | |
| Mondelez International, Inc | 7 DAYS | Croissant-Peach | 7Days Soft Croissant is an individually wrapped, light & fluffy pastry filled with irresistible Peach jam and baked to golden brown perfection. | $ 2.29 | 2.65 oz |  | |
| Pudgyboys Mini Donuts | Pudgyboys Mini Donuts | DIY (Do it Yourself) Mini Donut Kit | Pudgyboy’s brings the magic of the fair right into your kitchen with our DIY Mini Donut Kit, a fun, mess-free experience the whole family can enjoy in just 2 minutes. Designed for convenience, each kit includes our signature mini donuts and a cinnamon sugar packet. | $ 7.99 | 11.01 oz |  | |
| Simply Good | Quest | Bake Shop Chocolate Chip Muffin | Cheat on muffins with muffins. Quest Bake Shop Chocolate Chip Muffins are a delightfully soft treat loaded with rich chocolatey chips. Each muffin contains 10g of protein per serving* to power your quest, along with 2g of net carbs* and <1g of sugar* to fit into your healthy lifestyle. | $ 2.29 | 2.01 oz |  | |
| Spritzal Cookie Company | Spritzal Cookie Company | Brownie Chocolatey Chip Shortbread Cookie Bites | Spritzal’s NEW Brownie Chocolatey Chip Shortbread Bites combine the rich, fudgy taste of a brownie with the buttery crunch of shortbread. Made with clean, minimal ingredients and no seed oils or artificial additives, they offer a better-for-you indulgence in a convenient, resealable grab & go pouch. | $ 5.49 | 5 oz |  |
